Stuffs and Things

Soooo, a longer hiatus than last time...yeah. anyhoo, we looked at this cool thing in Dr. Kevin Williams class, The VALS types thing. It's actually pretty cool. It maps out what kind of consumer you are and thus tells an advertiser how to market to you. At the top are the innovators, they have High resources and tend to be the trend setters, and the survivors at the bottom have low resources and tend to not set trends. They have something in common though in that they are both difficult to market to, as the innovators know what they want and the survivors have too low resources to really get into most market trends. the three blocks in the middle are the motivations for people and then they are sorted by resources and such into the categories with a secondary category that describes the ways that you approach the primary. For instance, I took the quiz on their site (http://www.strategicbusinessinsights.com/vals/presurvey.shtml) and found that I was a Striver (primary) Experiencer (secondary). This means that I like to follow trends and show what I got, and I quickly gain and lose interest in the things that I find cool. This holds somewhat true as I like to be generous when with my friends and either buy a round of drinks or pick up the bill or whatever, this can be construed as the Striver part. The gaining and losing interest also holds true with hobbies that I pick up. For instance I breifly got back into the card game Magic: The Gathering. For all of two weeks. I do do that sometimes... anyway, The Plot Moves On...